Smashing Virus

Interactive Game


DDB Remedy Approached Antiblanks to Pitch as a Development Partner to Deliver a Fruit Ninja Style Smashing Virus Gesture Control Game Which Was to Be Powered by Motion Detection Technology.

The solution would be used at multiple high profile conferences to act as a talking point on a trade stand for a Hepatitis C cure created by a leading pharmaceutical company; the first conference was dated only eight weeks from the point we received the brief. The project deadline was tight, the technical complexity presented challenges and there was little margin for error. DDB Remedy felt confident in our initial scoping and our proposed development timeline and so we were hired to deliver the application.


We Were Introduced to DDB Remedy by a Mutual Contact Who Was Working on Various Projects for Gilead at DDB.

After DDB Remedy presented the brief and made clear the requirements they had from a technical partner, we drew their attention to some of our more recent projects to highlight the range of skills we have at Antiblanks and some of the enterprise solutions we had success in delivering for both web and mobile using technologies such as React, Angular, Swift, ElasticSearch and working with Big Data.

We felt we made a good first impression, our skills aligned nicely with the requirements of the project and it was clear that we could deliver. It was three weeks later that we heard from DDB Remedy with an offer to do the work.



Implementing our own browser based custom motion detection powered by OpenCV.

Implementing our own browser based motion detection built on top of an existing third party prototype with RevealJS.

Implementing a hardware based solution using the XBox Kinect sensor.

Implementing our own motion detection would have been lightweight, portable and more accessible. Powering the solution using a typical webcam would have been more cost effective, and the end product could have been played on any device with a camera. From a programmatic point of view we would have more control over a custom implementation and we could have customised the gesture control to suit our needs.

The XBox Kinect powered solution would have been less portable and we weren’t sure whether we could connect the hardware to a browser based application. Having a fixed hardware dependency could have restricted the lifespan of the application and would have brought risk in that the application’s success would have been reliant on a third party device that if found not fit for purpose could not have been tweaked or improved.

1. Time constraints

We were concerned that though we favoured a custom solution in the long term, we didn’t have time to get it right and the POC work we’d completed had proven the detection to be unreliable and would require significant improvements to deliver the quality and playability we needed to deliver.

2. Unity

Our researcher knew from a previous project that Unity had a reliable SDK for working with XBox Kinect. The Kinect sensor was mature and reliable and using Unity made the 3D development more attainable within the given time frame.


At Antiblanks we pride ourselves on delivering high quality solutions for all of our clients. Our reputation is based greatly on the quality of our work driven by the adoption of enterprise delivery processes to produce well architected and well tested code. Out architectural approach and unit testing strategy on this project were key in producing a bug free application.


We combined our extensive and varied experience in web, mobile and Smart TV applications and games development to deliver a modern reliable solution.

Based on the reliability and testability of a single immutable state architecture and the success we’ve had with these patterns in our enterprise fintech projects, we opted to use Redux to structure our application. We couldn’t find anything as mature for Unity as the Redux library we’d used in our web projects, so we improved an open-source framework and ported our mature tried-and-tested reusable in-house ReactJS based web component framework comprising of pages, page frames, dialogs and popups to underpin our application and fast-track development.


  The Outcome  

We Picked the Right Technology, the Right Architecture and the Right Unit Test Strategy to Comfortably Deliver a Highly Reliable and Playable Game Within a Tight Deadline Without Breaking a Sweat.

4 Days of Continuous Use at the Conference

100s of Players and 1000s of Games Played

0 Game Bugs or System Crashes

Increased Footfall to the Trade Stand

Our application ran successfully and received outstanding play statistics from enthusiastic participants over the four days with no bugs and no crashes. Our game has gone on to be used at more pharmaceutical conferences and internal meetings without the need for on-site technical support.

The reusable architecture, reusable utilities and robust custom gesture control framework we put in place that can be adapted to work with various inputs such as VR with Oculus Rift or Samsung Gear has allowed us to develop similar games and experiences in less time and at a lower cost.

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