Substance Global

Marketing Website


Antiblanks Were Approached by Substance Global To Help Them Redesign and Redevelop Their Existing Marketing Website.

The project had been given to another technical partner but the client was unhappy with the results. Antiblanks were hired to audit the partially complete website and make creative, User Experience & User Interface (UX/UI) and technical recommendations to enhance all aspects of the site.


Both Parties Had a Longstanding Relationship via Their Directors Who Worked Together in the Past. Antiblanks Were Known by Substance Global To Be Trusted Experts in Web Design and Development.




  The Outcome  

Performing Product Discovery Along With Competitor Analysis Helped Us To Create a Succinct Information Architecture Which Would Promote Relevant Content to Each of the Target Audience Groups, and Conducting a Wealth of Creative and UX/UI Design Exploration Allowed Us To Deliver an Outstanding and Eye-Catching Website Design That Was on Point With Current UX/UI Trends and Which Captured the Personality of the Substance Global Brand.

The stakeholders at Substance Global appraised the website design, the user experience, and the performance of the site and made the claim that “It is the best website we’ve ever had”.

Outstanding On-Trend User Experience & Design

Lightning Fast Page Load Times

Decreased Bounce Rates

Increased User Sessions

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